Senior Care Marketing Plan Essay - 3852 Words

| Bessie V. Rose Senior Care | | Marketing Plan | | Bessie V. Rose Senior Care | | Marketing Plan | Proposed by broderick pierce August 21, 2011 Submitted to Professor Day Proposed by broderick pierce August 21, 2011 Submitted to Professor Day Table of Contents Page 1. Executive Summary 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 4 Customer Analysis 5 Competitive Analysis 5 Company Analysis 5 * Trends in Home Care Industry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 4. Market-Product Focus 7 Marketing and Product Objectives 7 Target Markets 8 Points of Difference 8†¦show more content†¦Rose Companionship Care STRENGTHS: * a new and/or innovative service for the southern area of Dallas * cultural connections * community driven * connection with VA Hospital * growing trend around the nation * prime locations near many senior living facilities | WEAKENSSES: * financial support and available funding * reputation of services as such mistreating patients * lack of access to technology in these areas * management or staff availability * lower income areas * undifferentiated service lines | External: Opportunities amp; Threats OPPORTUNITIES: In addition to new or significant trends, other external opportunities exist and how can we best exploit or benefit from each. Examples might include: * a market vacated by a competitor * availability of new communication technology * younger generation with a disdain for placing family members in nursing homes * lack of dominant competition * new market segment * niche market is growing throughout the states | THREATS * there are new competitor(s) in our home market * changes in reimbursement or regulations * changing insurance plans and/or contracts for major area employers * established competitors have superior access to channels of distribution * economic shifts * field is not booming at local universities * shifts in market demandShow MoreRelatedThe Marketing Plan For Senior Care1288 Words   |  6 Pagestowards the future, and what our company plans to achieve going forward with our new d ivision, we will show you our balance scorecard. This scorecard will give you an idea of what the company wants to achieve in regards to our shareholders, customers, operations, and learning and growth perspectives. 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